Ch. 26: Web Pages

• Identify audience and purpose for Web pages
• Decide who the primary readers will be and what sort of information they will be looking for
• Use questions and links to address readers' main concerns
• Understand what readers expect from Web pages
• Accessibility
• Worthwhile content
• Sensible arrangement 
• Clean, crisp page design
• Good use of visuals and special effects
• Write appropriate Web-based content
• Use chunking
• Use a readable style
• Short sentences
• Short paragraphs
• Write in a a factual, neutral tone
• Keep interactive features in mind
• Most web pages are globally accessible 
• Design a basic Web page
• F-shaped reading pattern 
• Use plenty of white space
• Large margins
• Unjustified right margin
• Use links
• Consistent style
• Underlining is not used for emphasis- only hyperlinks
• Use effective visuals
• Balanced colors
• Identify software used for creating Web pages
• Word- basic basic web pages
• Dreamweaver an NVU for more complex pages
• Recognize the role of teams in Web design
• Teams are used to create websites because of the many different areas involved in making a successful site. 
• Create Web pages for intercultural audiences
• Use clear and simple English to make translation easier
• Don't make cultural references
• Have different language options
• Use appropriate colors and visuals
• Legal Considerations
• Everything is copyrighted so don't copy/paste without permission
• Use copyright-free visuals
• Large amounts of personal information is stored on the web- create privacy statements